Several digital marketers still use link building to enhance website traffic and reach new audiences as the demand to rank higher in the search results continues. As a result, many companies are forced to choose between creating an in-house marketing staff and outsourcing link building to a digital agency.
If you’re in a similar predicament and don’t know where to start, you’ve come to the perfect spot. Below are six tips to get you started.
Do Your Research
When selecting the best outsource link building agency, you want to ensure you receive the best fit for your business and the link metrics you desire. You also want to ensure that you’re receiving a good deal.
You want a collaborator that knows all there is to know about SEO, link development, and how the two interact. You want to pick the best choice for your company and the outcomes you seek.
You can ask the agency to provide testimonials, case studies, plans, and costs. If there is some information you can’t find on their website, you should question them immediately during your first contact. There’s no reason they shouldn’t have such information, which is a warning sign if they don’t.
Steer Clear of Black Hat SEO
The last thing you need is to select an organization that makes lofty claims and then delivers by employing unethical methods. When they generate links for your company, they act in your name in Google’s eyes. As a result, if they are detected utilizing Black Hat SEO methods, your company will be punished. It simply isn’t worth it.
If you’re not sure which techniques to avoid, look into black hat tactics and red flags to watch for while reviewing an agency. They’ll try to bury it under reputable-sounding phrases if they address it.
Always verify their ratings and recommendations from prior clients and ask for samples of their work. At the best of times, backlink buying can be a murky subject for Google. To be safe, go with white hat SEO.
Know the Costs
You get what you pay for when it comes to link-building services. You might save a little bit of cash by working with a less expensive agency, getting a cheap service package, or looking for a freelancer online.
However, link construction is a time-consuming and challenging task. Enough that you should avoid spending your money at all costs on unproductive channels.
If you pick the proper agency that understands what they’re doing and provides excellent service, you might save time and money. After all, it’s a waste of money to take the cheap approach and receive a single lousy link and a few low-quality blog comments.
It can be expensive to operate a guest posting campaign and produce high-quality material regularly. Consider the expense of bringing in an in-house SEO or link-building expert.
If you hired them for an entire campaign, multiply that by how long it would take them. A lower-experienced employee would cost at least $1,000 per month.
You can find link-building packages from an agency for the same price or even less. They’d also bring a staff of experienced link builders and SEO experts, rather than just one person.
Set Clear Expectations for Both Sides
Expectations are a two-way street when it pertains to the partnership between you and the agency. Both parties should agree on specific details on how everything will operate. These include your objectives, the timeframe for achieving them, and the frequency they’ll bring you updates and reports.
You must have a complete understanding of everything vital to you regarding its functions. Before signing any contract, make sure your questions have clear answers.
Familiarize Yourself with the Process
It’s also vital to know the broad mechanics of link-building efforts, such as the distinction between organic and local link-building. When choosing a dependable and high-quality firm, this awareness will pay off.
When you ask queries or inquire into their services, they should go over each procedure stage with you.
Additionally, it will assist you in furthering your understanding of what is involved, particularly if you choose a great agency. You’ll know how much time and energy is required and the possible impact of their efforts.
Watch Out For Over-Promising Agencies
It’s almost impossible to guarantee anything large-scale and reliable in SEO (and particularly link building). If an agency promises to rank your website #1 through link-building, it’s a red flag.
Although link building is a big part of every search engine’s search rankings, there are a few more things to consider. Links alone will influence, but there is much more than that goes into placing your website at the top.
A legit company will provide you with an honest and detailed list of promises, deadlines, and final results. They should offer you an estimate of how many links they can develop, over what period, on which websites, with what anchor texts, etc.
According to experts, link building is crucial to success, with a clear relationship between the number of external backlinks and Google’s top-ranking sites. While outsourcing isn’t always the ‘preferred’ option, working on something you’re unfamiliar with is pointless.
Ask for assistance if you don’t possess the skills, resources, or knowledge to perform link building. It could not be simpler.